Heinz
No Sodium on the Podium
Salt is seen as a core part of gaming- but it doesn’t have to be. If players are given the right incentives to stay sweet, they won’t be so bitter about the occasional loss.
#SweetNotSalty
Research shows that when players are exposed to anti-harassment messages before a game, negative behaviour drops by 10%. When combined with exposure to a persistent positivity OOH campaign, that number can grow even higher.
Sweet Streams
Partnering with game companies, streamers, and gaming influencers, we will dish out in-game rewards for keeping cool and staying sweet. This will culminate in a friendly tournament of those streamers and influencers to win their sweetest subscribers prizes.
