IKEA
It’s not real until you feel it
When you buy something online, you aren’t buying a real product- you’re buying the promise some pictures give you about how the product might be.
Alt-Alt-Text
It's hard to understand how something might feel from just a picture. It's even harder when the alt-texts on these fake shopping pages are just as confused as you are.
Fullscreen social media ads. Also available as radio scripts.
Walled-off
Wall billboards with a glass case covering the products displayed inside.
These products are more real than a picture on a screen, but you still need to feel them before they're really real.
Feel the Rhythm
The song walks you through a guest’s journey at IKEA, demonstrating the benefits of shopping in-person.
(Sung as three triplets and a quarter note: 1-2-3, 1-2-3, 1-2-3, 1.)
IKEA back to school sale is on now
Ten thousand products to make you say wow
Make your dorm spicy like General Tao
Come visit in-store and we’ll show you how
Shopping online? That stuff barely seems real
Buy a duvet and not know how it feels?
In-store experience: super surreal
And when you’re done you can have a good meal!
Arrows to find your way right from the start
Point A to Point B, ya, just like Descartes
Navigate simply, no map or star chart
Walk through with Blue Bags, no need for a cart
Whatever style we have something for you
Bookshelves and bedding and rolly drawers too
Fill up your bed with a plush shark or two
Show your true colours, that pink, white, and blue
Come visit in-store, where we have it all
We’ll get you ready for moving in fall
Bring your friends with you to help you to haul,
Rewarding kindness with Swedish Meatballs!