Arm & Hammer

You can’t raise a kid without Baking Soda

Baking soda is a fundamental ingredient in everything it takes to raise a kid.

Whether you’re baking, playing, learning, or cleaning; baking soda is right there with the parent every step of the way. We want to remind and reinforce the simple truth that all parents know, but don’t consciously realize: You can’t raise a kid without baking soda!

Wild Postings

Brand Activation

Pop-up craft stalls in play-parks across Toronto.

Craft kits and instructional leaflets will allow parents and kids to make fun crafts powered by baking soda.

CW: Zac Wills

AD: Shekar Pandey

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