Arm & Hammer
You can’t raise a kid without Baking Soda
Baking soda is a fundamental ingredient in everything it takes to raise a kid.
Whether you’re baking, playing, learning, or cleaning; baking soda is right there with the parent every step of the way. We want to remind and reinforce the simple truth that all parents know, but don’t consciously realize: You can’t raise a kid without baking soda!
Wild Postings
Brand Activation
Pop-up craft stalls in play-parks across Toronto.
Craft kits and instructional leaflets will allow parents and kids to make fun crafts powered by baking soda.